Innovation: the way to attract target customers

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The nature of products and services desired by the customers is changing every day. Businesses that are capable of providing innovative products and services to the growing demands of the customers are the ones that survive the intense competition. Similar is the case with the tools and techniques used by businesses for advertising their products and services. Intelligent businessmen give special importance to the medium most viewed by their potential customers.

With the growing use of Internet such businesses do a large part of their advertising through various websites and search engines. Google listings and Yahoo local are two most popular sites which draw most of the visitor traffic and are thus a popular medium of promotion used by businesses.

Basic Listings on yahoo are free of charge and facilitate business owners to add their business details as listings on Yahoo! Local. Businesses and individual can provide details like; Information related to operation, products manufactured or marketed by a business and services offered to the customers and Link of their website. All this information provided by business helps in diverting a huge amount of traffic surfing the internet to yahoo listings. This information helps potential customers to get information about the desired products and services.

Another important thing that helps diverting visitor traffic to yahoo is the addition of Enhanced Listing option. Enhanced Listings allows businesses to add additional information and things apart from the Basic Listing features. These include:

  • Photographs: businesses can add up to ten photos along with the all the information
  • Company tag line
  • Performance reports of businesses
  • Additional links to their business websites

Benefits of adding to Yahoo local

  • Listing of businesses on yahoo helps them to reach their potential customers in little or no time.
  • There is no wastage of money on advertising products and services to people who are not interested in products offered by them.
  • Yahoo local is extremely beneficial for the local customers as they do not waste their time and money to get the desired products and services from places far apart.
    • Yahoo listings provide information related to operation of the businesses. This includes information about hours of operation, payment methods accepted etc. The customers get the exact requisite information before making their purchases.

Google listings

Google Maps also has solved people’s problem of searching for local businesses. They not only provide basic information about the businesses, but also provide you with driving directions to reach the sellers’ stores. This helps customers to reach their desired destinations without wasting much time and energy. This helps in diverting most of the cyber traffic to Yahoo Local and Google listings.

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